De La Sól - Tet Campaign
Client: Sun Life
Tradition in Motion: A Journey Through Vietnamese Folk Art
Sweet Touch proudly presents a six-part CGI series created for Sun Life, reimagining iconic Đông Hồ and Hàng Trống paintings through modern digital artistry. From the graceful symbolism of Vinh Hoa, Phú Quý to the powerful presence of Ngũ Hổ, each visual breathes new life into timeless values—prosperity, strength, joy, unity, and harmony.
Lợn Đàn
Background Architecture: Liège-Guillemins railway station - Belgium.
Nurturing joy and abundance, pixel by pixel.
“Lợn Đàn,” or “Pig Herd,” symbolizes prosperity and familial warmth in Vietnamese folk art. Sweet Touch breathes new life into this Đông Hồ classic with vibrant CGI that pulses with charm and liveliness.
Ngũ Hổ
Background Architecture: Copenhagen Airport Hall – Terminal 3
Power and protection, reborn in digital brushstrokes.
Inspired by the mythical energy of the “Ngũ Hổ” (Five Tigers) in Hàng Trống painting, this CGI animation radiates strength and balance. Each tiger represents a protective force, skillfully animated to emphasize vitality, movement, and spiritual symbolism.
Múa Lân, Múa Rồng
Background Architecture: Heydar Aliyev Center - Azerbaijan
Where tradition roars to life with festive joy.
Animate every movement with cultural accuracy and a modern visual flair, embodying the festive pulse of Vietnamese Lunar New Year traditions.
Cá Đàn
Background Architecture: ONE World Trade Center - New York
Flowing with harmony, guided by hope.
This digital re-creation of “Cá Đàn” (Shoal of Fish) elegantly animates the symbolism of unity, luck, and forward momentum. Sweet Touch transforms the familiar folk imagery into a fluid CGI experience that mesmerizes with its movement and compositional grace.
Vinh Hoa, Phú Quý
Background Architecture: The Dali Museum St. Petersburg, Florida, United States.
Celebrating the essence of prosperity and grace.
This CGI piece reimagines the iconic “Vinh Hoa, Phú Quý” Đông Hồ painting, bringing to life the ideals of beauty, wealth, and happiness in Vietnamese culture. Through delicate motion and intricate digital textures, Sweet Touch transforms traditional motifs into a vivid and emotional visual journey.
Mục Đồng Thổi Sáo - Mục Đồng Thả Diều
Background Architecture: Milwaukee Art Museum - Milwaukee, Wisconsin, United States.
A poetic dance of childhood and serenity.
This dreamy CGI composition blends two beloved Đông Hồ folk scenes: the flute-playing shepherd boy and the child flying a kite. With soft transitions and immersive lighting, Sweet Touch captures the carefree innocence and harmony with nature that define these nostalgic icons.