Woodys x QUEEN
Client: Woodys Eyewear
In early 2026, SweetTouch collaborated with Woodys Eyewear to produce the official CGI launch film for the Woodys × QUEEN collection—an exclusive collaboration celebrating the legacy of one of the world's most iconic rock bands.
Rather than simply presenting the product, we built a visual narrative inspired by the collection's core design concept. Since the eyewear draws its distinctive aesthetic from the iconic vinyl record, the film begins with thousands of dark vinyl granules, following their transformation into a finished record through a stylized manufacturing process. A high-energy laser sequence then cuts the eyewear directly from the vinyl disc, seamlessly connecting the collection's musical heritage with its bold design language.
The journey culminates in a premium product showcase, where cinematic lighting and photorealistic materials reveal the intricate craftsmanship, polished acetate surfaces, and signature vinyl-inspired details of each frame.
From concept-driven storytelling to high-end product visualization, the project demonstrates how CGI can transform a product launch into an engaging visual experience—bringing together music, craftsmanship, and design in a way that celebrates the identity of the Woodys × QUEEN collection.
